Alain Penasse has been heavily involved in the World Rally Championship. He started as assistant team manager for Toyota Team Europe, before becoming a consultant in the World Rally Championship. These roles have given him an eminent knowledge of logistics and organization.

Emilia Kivimäe has event marketing background and several years of working experience in HoReCa sector. Last years have brought heavy involvement in World Rally Championship - organizing and executing VIP guest programs as well as looking after the corporate hospitality of the organizers.